Network Operators and Value Added Service Providers across 95 countries rely on APEX Service Delivery Platforms and Application Servers for SIP/IMS multi-media enhanced services, such as IVR, Network IVR, Video IVR, Outbound IVR, IVR Consolidation, CRBT, ITR, IUR, Third-Party Call Control, Web 2.0 and Telecom 2.0 value-added services. |
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| Value Added Service Providers (VASPs) |
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Being able to offer the latest in enhanced services and deploying them quickly are two major concerns to the overall success of today’s Value Added Service Providers (VASPs). Running on a platform that supports open industry standards with a modularly designed architecture, allows for seamlessly integrating the latest technologies, such as video or ITR. Layer on top of that the capability to quickly launch services by shortening the deployment cycle and you have an ideal platform for VASPs. The APEX Service Delivery Platform (SDP) and OmniVox3D Application Server address these and other VASP needs with the following:
• Video IVR / IVVR – video on 3G handsets is the latest in “must have” capability for VASPs, as more subscribers begin demanding Video IVR / IVVR, video messaging, video ringback and other video-based services. Any VASP looking to maintain or widen its competitive edge must have platforms that can quickly and seamlessly integrate video, as well as other upcoming technologies.
• SMS/Interactive Text Response (ITR) – with almost 200,000 text messages sent globally every second in 2010, texting has become the preferred method of communications. This is good news for VASPs as text-based enhnaced services can be very profitable for VASPs. The OmniVox3D SIP Application Server enables ITR to be combined with voice (IVR) and video (IVVR) within a single application server, resulting in a truly converged platform.
• Service Creation / OAM&P – OmniView® is the browser-based Service Creation Environment / OAM&P Console the OmniVox3D Application Server that enables VASPs to meet the diverse and rapidly changing requirements of their customer base. OmniView has changed the development paradigm to deliver highly customized services and quickly respond to customer and market demands
and Web Mashups (click-to-call, Community Call, etc.) are some of the most successful services offered by VASPs around the world. Whether they are offered as value-added or revenue-generating enhanced services, these and other similar Service Ready Solutions from APEX can be quickly deployed in any network around the world.• Service Ready Solutions – Unified Messaging, Prepaid Calling, Conferencing, Color Ringback, Network IVR |
IVR Consolidation, Interactive Text Response (ITR), and Interactive USSD Response (IUR) including Web 2.0 and Telecom 2.0 enhanced services. |
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