Network Operators and Value Added Service Providers across 95 countries rely on APEX Service Delivery Platforms and Application Servers for SIP/IMS multi-media enhanced services, such as IVR, Network IVR, Video IVR, Outbound IVR, IVR Consolidation, CRBT, Third-Party Call Control and a host of Web 2.0 and Telecom 2.0 value-added services. |
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| Value Added Service Providers |
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Being able to offer the latest in enhanced services and deploying them quickly are two major concerns to the overall success of today’s Value Added Service Providers (VASPs). Running on a platform that supports open industry standards with a modularly designed architecture, allows for seamlessly integrating the latest technologies, such as video or MMS. Layer on top of that the capability to quickly launch services by shortening the deployment cycle and you have an ideal platform for VASPs. The APEX Service Delivery Platform (SDP) addresses these and other VASP needs with the following:
• Video IVR / IVVR – video on 3G handsets is the latest in “must have” capability for VASPs, as more subscribers begin demanding Video IVR / IVVR, video messaging, video ringback and other video-based services. Any VASP looking to maintain or widen its competitive edge must have platforms that can quickly and seamlessly integrate video, as well as other upcoming technologies.
• Short Message / Multimedia Messaging Service (SMS / MMS) – as two of the most popular mobile data services, SMS and MMS are also two of the most profitable enhanced services for VASPs. The OmniVox3D SIP Application Server enables Interactive SMS and MMS to be combined with Interactive Voice and Video within a single application server, resulting in a truly converged platform.
• Service Creation / OAM&P – OmniView is the browser-based service creation / OAM&P environment of the OmniVox3D SIP Application Server that enables VASPs to meet the diverse and rapidly changing requirements of their customer base. OmniView has changed the development paradigm to deliver highly customized services and quickly respond to customer and market demands.
• SIP Application Server – developed for Network Operators, OmniVox3D is a carrier-grade SIP Application Server. From its integrated, browser-based OmniView service creation and OAM&P environment, to its modular design, distributed architecture and support for open standards, OmniVox3D addresses all of the needs of VASPs as they apply to the deployment cycle of designing, developing, delivering and managing voice and video enhanced services.
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