Network Operators and Value Added Service Providers across 95 countries rely on APEX Service Delivery Platforms and Application Servers for SIP/IMS multi-media enhanced services, such as IVR, Network IVR, Video IVR, Outbound IVR, IVR Consolidation, CRBT, ITR, IUR, Third-Party Call Control, Web 2.0 and Telecom 2.0 value-added services. |
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| Network Operators |
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Network Operators are faced with a wide range of challenges in today’s fiercely competitive value-added and revenue-generating enhanced services market. Two key challenges include continuing to effectively take advantage of existing investments in TDM/SS7 networks, and the other to quickly and efficiently roll out new services, both with the assurance that the migration to the next generation IP network infrastructure can be simultaneously supported by the same platform. The APEX Service Delivery Platform (APEX SDP™) and OmniVox3D® Application Server address these challenges with the following solutions for voice (IVR), video (IVVR), SMS/text (ITR) and UUSD, regardless of the network infrastructure (3G/Mobile, SIP/IMS, TDM/SS7, IN/AIN, converged):
• Service Ready Solutions – Unified Messaging, Prepaid Calling, Conferencing, Color Ringback, and Web Mashups (click-to-call, Community Call, etc.) are some of the most successful services offered by Network Operators around the world. Whether they are offered as value-added or revenue-generating enhanced services, these and other similar Service Ready Solutions from APEX can be quickly deployed in any network around the world. • Text-Based Self-Service Customer Care – based on Interactive Text Response (ITR), this solution enables subscribers to interact with the Network Operator's self-service system through automated, two-way "text conversations". By delivering personalized text-based information through a series of back-and-forth interactions between the subscriber and the APEX Virtual Agent, or if required a live agent, Network Operators can reduce OPEX, enhance loyalty and eliminate dropped callas and hold-times.
• Video IVR / IVVR– as more 3G networks are installed worldwide, Video IVR / IVVR will continue to grow in demand. These interactive video applications are delivered to the end-user over a standard 3G video call, using existing 3G standards, which means that video IVR applications work the same on all handsets. Because Video IVR uses standard video calls as the delivery medium, end-users do not need to download or install anything on their handsets to access these services.
• IVR Consolidation – in addition to delivering innovative enhanced services, Network Operators also need to support volume growth without adding to legacy infrastructures; replace end-of-life systems; migrate from TDM to IP, with a period of interoperation in between; and provide ARPU-increasing applications without increasing staff. The ideal solution to all these challenges is a less-costly infrastructure, which is exactly what IVR Consolidation offers.
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IVR Consolidation, Interactive Text Response (ITR), and Interactive USSD Response (IUR) including Web 2.0 and Telecom 2.0 enhanced services. |
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