– APEX First Touch™ Recognized as Best Contact Center Solution for Optimizing Self-Service IVR/IVVR Systems –

WOODLAND HILLS, CA, October 14, 2010 – APEX Voice Communications today announced that its APEX First Touch Self-Service Optimizer has received the “Best of Show Award” in the Contact Center Solutions category at TMC’s ITEXPO West 2010 in Los Angeles.  A solution designed for Network Operators, Contact/Call Centers and hosted Service Providers offering self-service IVR/IVVR, APEX First Touch includes a set of multi-modal Strategies and Tactics for pre- and post-processing of customer service contacts aimed at optimizing self-service systems.

  As a front-end to existing third-party or APEX systems, and based on the APEX Service Delivery platform (APEX SDP™) and the OmniVox3D® Application Server, APEX First Touch enhances the user experience, shortens call times, reduces misrouted calls, and improves automation rates, for a compelling ROI.  APEX First Touch’s multi-modal functionality touches the user through various access points, rapidly routing voice and video calls, text messages, and USSD interactions to desired automated responses, for fast and friendly resolution, while reducing the number of calls routed to live agents.
 
 “With the announcement of APEX First Touch, contact and call centers of all types can now offer even more personalized, intelligent and cost-effective optimizations that benefit both the user and the organization,” said Elhum Vahdat, Executive Vice President of APEX Voice Communications.  “Receiving the Best of Show award only a couple of days after its official announcement emphasizes the innovative approach of APEX First Touch to optimizing self-service IVR/IVVR systems.”
 
 “ITEXPO in LA was the largest and most successful event we’ve ever produced, and this year’s Best-of-Show winners faced an even greater challenge differentiating themselves from a large and highly competitive field,” said Rich Tehrani, CEO and group editor-in-chief of TMC.  “We’re proud to honor companies like APEX Voice Communications with a Best-of-Show Award, and we thank them for sharing their innovative solutions with our attendees.”
APEX Awarded Best of Show
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The ITEXPO Best of Show Awards recognize innovative products and solutions that were featured in the Exhibit Hall during the event.  This designation serves to highlight the technological achievement and creative product features that set these winners apart from the rest of the crowd.  TMC’s editorial staff evaluated the pre-show nominations, and met with vendors to inspect and review the displayed products on the first day of the Expo.  A full list of the winners is posted on TMC’s Web site at www.tmcnet.com.

About APEX Voice Communications (www.apexvoice.com)
Founded in 1989, APEX Voice Communications (APEX) is a global provider of Service Delivery Platforms and SIP Application Servers to Network Operators, Value Added Service Providers (VASPs) and Value Added Resellers (VARs).  With over 15,000 installations across 95 countries since 1989, APEX continues to be a leader in delivering the latest solutions for mission-critical and revenue-generating enhanced services to the market quickly, easily and cost-effectively.

About Technology Marketing Corporation (www.tmcnet.com)
Technology Marketing Corporation (TMC) is an global, integrated media company helping clients build communities in print, in person and online.  TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines.  TMCnet, TMC's Website, is the leading source of news and articles for the communications and technology industries and is read by two million unique visitors each month on average worldwide, according to Webtrends.
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OmniVox3D is a registered trademark and APEX SDP and APEX First Touch are trademarks of APEX Voice Communications, Inc.  Other trademarks are the property of their respective companies