As the competing demands to reduce costs and increase services raise the popularity of growing multi-media enhanced services, the consolidation of disparate, legacy Interactive Voice Response (IVR) systems from multiple IVR vendors into a single unified, standards-based Network IVR platform is becoming a necessity. IVR Consolidation offers Network Operators simplified services management, enhanced system performance, and the continued overhead cost savings necessary to successfully compete in today’s dynamic services marketplace.

The APEX Service Delivery Platform (APEX SDP™) with its integrated OmniVox3D® SIP Application Server, is a mature, field-proven and future-proof IVR Consolidation solution that delivers immediate returns. Its distributed architecture and redundancy options ensures the scalability and high availability IVR required by Network Operators, while its award-winning OmniView® Service Creation Environment and OAM&P Console offers the flexibility for rapid IVR application development and deployment needed to stay ahead of the competition. Additionally, the APEX SDP's modular design and open service execution engine allows for the latest voice (IVR), video (IVVR), SMS/text (ITR) and USSD technologies to be easily incorporated into your services, and enables constant future-proofing.

With an IVR Consolidation solution based on the APEX SDP and OmniVox3D, you will see additional key benefits including –

• Enhancing Customer Experiences – IVR Consolidation can offer users of multiple services a single "look-and-feel", leading to increased customer satisfaction and usage.
• Lowering Operational Expenses – training, spares, upgrades, maintenance and troubleshooting are only a few areas in which a unified IVR Consolidation solution can lower your ongoing expenses.
• Intelligent Migration Path – all of APEX's products are designed to seamlessly migrate from TDM/SS7/3G networks to SIP/IMS networks, with complete support for converged and converging networks (i.e. IP services on TDM networks).
• Service Delivery Platform (SDP) – significantly reduces the need for specialized skills in the service development field, simplifies architecture and also eliminates the need for costly and inflexible vertical structures.networks).
• Increasing Network Optimization – OmniVox3D's Redirection Server can be easily implemented with IVR applications running on SIP and SS7 networks, further optimizing your network.
• Minimizing Time-to-Market – the integrated, OmniView browser-based Service Creation Environment allows for the latest IVR applications to be designed, developed and delivered faster, enabling new services to be deployed in days.
• Maximizing Time-in-Market – the OAM&P (Operations, Administration, Maintenance & Provisioning) Console enables for the ongoing management of Network IVR platforms ensuring that the services are always meeting subscriber demands.
• Improving Capacity Usage – with a consolidated Network IVR platform, you can better assess global system usage, leading to a reduction not only in IVR ports needed, but a 15% reduction in mobile network traffic when the Network IVRs are connected directly to the MSCs on the edge of the network.

With more than 250 Network Operators and Value Added Service Provider installations in over 95 countries since 1989, that include mobile, fixed and satellite-based services, we are confident that an IVR Consolidation solution based on the APEX SDP and OmniVox3D can help you maintain your leading position in the marketplace.