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Network Operators and Value Added Service Providers across 95 countries rely on APEX Service Delivery Platforms and Application Servers for SIP/IMS multi-media enhanced services, such as IVR, Network IVR, Video IVR, Outbound IVR, IVR Consolidation, CRBT, Third-Party Call Control and a host of Web 2.0 and Telecom 2.0 value-added services. |
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| IVR & SIP Service Delivery Platform |
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Service Delivery Platforms (SDPs) generally simplify architectures, eliminate the need for costly and inflexible vertical structures and also significantly reduce the need for specialized skills in the service development field. SDPs include a set of components that provide a service’s delivery architecture (such as service creation, session control and protocols) for a type of service, and bridge the gap between IT and communications networks by combining technologies that deliver services to end-user communication devices. The APEX Service Delivery Platform (APEX SDP™) is a multi-service SDP which integrates these (telecom and IT) capabilities and the creation of services beyond technology and network boundaries. It is optimized for the delivery of services within IMS, Mobile, TDM, WEB and hybrid environments, and integrates a robust and scalable service control environment, an award-winning service creation environment, an OAM&P console, an industry-leading service orchestration and execution environment, and MSML/MSCML/VXML abstractions for media control. With its integration of third-party technologies and other low-level SIP communications capabilities, the APEX SDP is well suited for today’s and tomorrow's SIP IVR networks.
The APEX SDP enables rapid and cost-effective deployment of new converged multi-media services, from basic IVR to complex audio/video applications. For Network Operators, this means that with the APEX SDP they can avoid becoming dumb pipes by playing a more active role in the development of the many new services that will be created in the future. Suggesting that the average revenue per user (ARPU) for each new service introduced can be increased dramatically, a simple fact that that can lead to increased revenue and profitability.
The APEX Service Delivery Platform’s integrated OmniVox3D Application Server and OmniView® Service Creation Environment and OAM&P Console are the leading environments for designing, developing, delivering multiple SIP applications and services. Together, they have collected dozens of awards from telecommunications' industry publications and conferences, including the appreciation of Service Providers worldwide.
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