• Self-Service Customer Care
• Prepaid
• Roaming Callback
• Mobile Money Services
• Account Balance/Recharge
• Mobile Chat (m-chat)
• Locations-Based Content Services
• Menu-Based Interactive Information Services  

• Service Activation/Deactivation (i.e. VM, MMS, Roaming)

As a protocol built into the GSM standard transmitting information over the SS7 MAP signaling channels, USSD messages create a very fast, real-time, session-based communication which remains open, allowing a two-way exchange of a sequence of data, making USSD more responsive than services that use SMS (store-and-forward, transaction-oriented technology). Also, since USSD uses the elements of the core network and doesn’t require a SMS-C, it has the potential for further minimizing operating expenses.

• Addressing interactive self-service customer-care for the low ARPU subscriber base, with the option of Live Agent call back.
• Eliminating any latency in request and response (between the user and the application) of interactive applications as experienced in SMS-based services.
• Enabling users to enter USSD commands directly from the initial mobile phone screen without the need to access any particular phone menu.
• Routing USSD commands back to the home mobile network’s Home Location Register (HLR) allowing for the virtual home environment concept while roaming, perfect for callback.
• Working on all existing GSM handsets, making USSD’s implementation immediate, return-on-investment short, and capital and operating expenses minimal.
• Increasing potential average revenue per user (ARPU) by offering every subscriber a simpler and more direct access to interactive services.
• Rapidly Designing, Developing and Delivering USSD interactive services by using the OmniView Service Creation Environment and the OmniVox3D Application Service.

As USSD continues to grow, so will the type of services it can access, making Interactive USSD Response on the APEX SDP the ideal combination for Network Operators. Additionally, the APEX SDP and OmniVox3D are multi-interface platforms that not only support Interactive USSD Response (IUR), but also Interactive Text/SMS Response (ITR), Interactive Voice/Video Response (IVVR) and Interactive Voice Response (IVR), all in a single, unified environment.